The project is set in 2039’s megacities, where Volkswagen sets out to emphasis the ‘Volk’ in its name, by offering a whole new range of purpose specific vehicles, which the user can book at any given time. One of these is an active mobility vehicle called, (((O))). Through two modes the user can decide to exercise body or mind while being transported. This is done by the usage of mixed realities which relates with the passing surrounds. The project hereby links the digital world with the real one, in order to create new notions of what a more engaging travel experience could be in the future.
Inspiration and Method
The initial inspiration for this is the changing landscape of mobility, where technologies such as autonomous and shared systems, could allow for purpose specific vehicles rather than personally owned ones.
During the creative process both analogue and digital tools were used to explore form, function and the overall experience. Full-scale physical mocks-ups and 3D software models where additionally used to validate proportions, scale and concept principles. Working from the Volkswagen design studio gave valuable insights into the brand heritage and design inputs from the design team.
The result is an active mobility vehicle concept called, (((O))), which allows its users to spend their transport time in a more engaging way. Through two modes the user can decide to exercise body or mind while being transported. This is done by the usage of mixed realities which connects and relates with the passing surrounds.